Topic Studio 1: GD
Debranding and Post-Identity Design
Mon: 8-11am Graduate Ctr Complex Bldg 1, Room GC2
Wed: 4-7pm SF Main Campus, Room E4
Federico Pérez Villoro
This topic studio questions the current state of branding and identity design as developments in technology drive rapid changes in visual communication. We will analyze how information platforms are enabling complex shifts in governance as state and non-state powers embrace surveillance, digital propaganda, and globally distributed networks of data, in their own brand strategies. Students will investigate the impact of this evolving landscape and challenge social norms of identity design on a personal, commercial, and political level.